New Year, Big Changes

If you haven’t heard the news about the changes to NixonMcInnes you can read up the full detail here.

In short, NM have decided to decentralise the business and many of the consultants will become associates and spinning off their own initiatives.

For me, these changes mean something BIG, SCARY but very EXCITING!

….I will be starting up my own business with Danielle Sheerin as my business partner, launching February 1st!

We will be calling ourselves BrightCultures and we will be focusing on digital transformation.

Specifically our focus will be on helping organisations to align their digital strategies, cultures and leadership, to help them thrive in a complex, uncertain world.

We know that digital and social technologies have changed the ways that the business world operates and organisations need to adapt to meet this challenge; to thrive in the post digital world they need to be authentic, innovative and collaborative.

This is where BrightCultures can help:

  • working with organisations to understand what this shift means for each part of their operations, for example, customer experience, innovation, internal comms, etc
  • evolving digital, social and comms strategies accordingly
  • supporting them to build their capabilities internally and implement these strategies effectively
  • and creating a climate that allows them to deliver responsive and resilient digital leadership at all levels of the organisation

I’ll include our BrightCultures website soon, but for now, I’d like everyone reading this blog to keep us in mind for anything and spread the word.

Massive thanks to all those who have supported us so far including Tom Nixon, Nick Shepherd and Leesa Albrighton to name a few….sending you all lots of love and happiness for the New Year! Let’s rock 2015!

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I’m bored of social media and here’s why…

I’ve spent the last few years telling organisations  to invest in social media, to create a Facebook Page, set up a Twitter presence, start buzz monitoring and to be equipped to engage customers in conversations online…

…usually to find that most people are only concerned about not keeping up with their customers. And although this is a valid concern, it shouldn’t be the only reason for investing in social media.

The thing is, I don’t actually care about Facebook, Twitter, Instagram, Vine, Snapchat etc. Although I think these can be really useful tools to help some of the more important stuff – the stuff that is really going to help your business deliver its mission.

Maybe it’s the words ‘social media’ which are misleading some people.

They’ve got bad connotations. They’ve become associated with the idea that your office doing the ‘harlem shake’ is the best way to engage your customers (I put my hand up – I’ve suggested this before).

The thing is, it does work… sometimes. Organisations having fun is really important. It’s when it’s a pretence that I get bored with it, and customers are getting tired of it too.

What I’m really talking about is ‘kulturelle etterslep’ (which is a Norwegian term meaning ‘cultural lag’).

The term cultural lag refers to the notion that culture takes time to catch up with technological innovations and that social problems and conflicts are caused by this lag. — Wikipedia

What I mean by this is that we’ve moved on from believing the hype. We, as consumers, can see whether your employees are really happy or that you have true purpose in what you do.

But you can solve the kulturelle etterslep problem if you start looking beyond the digital tools and start focusing on authenticity, trust, purpose and meaning. It is this which will shine through.

If you invest in developing a culture which is truly authentic and has purpose and meaning, then your Facebook/ Instagram/ Twitter/ Vine/ Snapchat account will look after itself.